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Aylin Koenig, she is the trend. Her outfits leave no one indifferent and the mix of “hit” garments is her hallmark. That is why Aylin Koenig has won an international “army” of more than 600 thousand followers on Instagram who have fallen in love with her avant-garde style and her stories about the day to day in the fashion business.

Aylin started her fashion blog in 2012 as a creative way to share her passion for fashion, and since then this has become her full-time job, inspiring thousands of people daily with her personality-filled looks. She has shown how to hit the spot by understanding current fashion trends and interpreting them with her personal style. The fashion weeks of Milan, New York and Paris are her second home, where she is already an essential guest.

Aylin and her style are known for the unexpected combination of accessories and shoes. For looks where you would normally expect a pair of female salons, Aylin puts on a pair of XXL shoes; With ripped boyfriend jeans, she wears classic underwear. This is part of what makes Aylin's fashion concept so exciting, always unexpected and new.



TELL US A LITTLE BIT ABOUT YOURSELF, WHO IS AYLIN? HOW DID IT ALL BEGIN? 


When a friend from university first recommended Instagram to me back in 2012, I was very fascinated by the concept and wanted to try it myself. It then all happened pretty quickly, and the social media hobby turned into my job - and somewhat my “calling”.

If I had to describe myself in a few words I would definitely say that I am fashion addicted, very social and open minded and most importantly: an incredibly positive person. There is rarely a day where you see any negative content on my pages, as that just doesn’t fit to my personality at all.

I am addicted to fashion, very social, open-minded, and most importantly, an incredibly positive person”.

WHEN YOU STARTED APPEARING ON SOCIAL NETWORKS, DID YOU THINK BACK THEN THAT THIS WOULD BE THE PATH TO THE CAREER YOU HAVE TODAY? WHAT WOULD YOU SAY THE KEY TO YOUR SUCCESS IS? 


Absolutely not! Back when I started, ‘Blogger’ and ‘Influencer’ weren’t known terms. It was a hobby I pursued because of my passion for fashion, and it then grew from my constant posting.

I always question myself and make (mostly) very thought-through decisions; plus, I (hopefully) have a good sense for outfit combinations that are on trend.

Back when I started, Blogger and Influencer weren’t known terms”.

WHEN AND HOW DID YOUR LOVE FOR FASHION BEGIN? 

I always loved fashion. My first idea was actually having my own concept store after finishing my business administration degree, but Instagram got in the way ;-)

HOW WOULD YOU DESCRIBE YOUR STYLE? 

“Oversized, minimalist, Scandinavian, always given the special touch with accessories and shoes.

DO YOU THINK YOUR LIFESTYLE INFLUENCES YOUR STYLE? 

Definitely! Every trip, every event and even my friends and acquaintances influence my style.

WHAT INSPIRES YOU? 

Traveling, Pinterest, Instagram, lifestyle magazines and my surroundings. It’s really a mix of a number of things, moods, and people, that is inspiring to me.

DO YOU HAVE A FASHION ICON? 

Not one specific person, no. Rather influences by different designers and brands, innovation in fashion, new trends and interpretations of what’s already known.

Every trip, every event and even my friends and acquaintances influence my style and inspire me”.

ACCORDING TO YOU, WHICH ARE THE HIT TRENDS FOR THIS WINTER 2019? WHAT IS THE SHOE TREND YOU REALLY LOVE?

I definitely see hats coming back, as well as more of some 90’s vibes coming back. We have seen this development in fashion already, but it is coming back even stronger this season. With shoes I don’t think I could decide for a single favourite model either - I like them all too much. :-)



THE 'MUST HAVE' IN YOUR WARDROBE?

I love Vintage designer pieces - this can be bags, shoes, robes, blouses, coats - anything that is very unique and special and embodies the brand’s original style and design.

AS FOR FOOTWEAR, WHAT DO YOU THINK YOU CANNOT MISS IN YOUR WARDROBE THIS WINTER?

I think this winter will be focused more around boots again. We’ve seen the trend already last year, but the practicability and style boots have is unbeatable. There are a number of styles I own and love already, but I am sure that some big names will present new models that everyone is going to fall in love with soon.

This winter you cannot do without a pair of good boots in your closet”.

FOOTWEAR 24/7? WHAT TYPE OF FOOTWEAR DO YOU WEAR DAILY?

I love colourful sneakers - they are comfortable, stylish, and create a break in style if you wear them with dresses or skirts. Sneakers are definitely some of my must-have shoes! I was a huge fan of the ugly sneaker trend and I am more than happy to wear those models, as well as ‘normal’ sneakers any day.

I love sneakers for every day. They are comfortable, elegant and bring a cool touch to your most feminine Outfits”.

FLAT OR HEELS?

Definitely both, I don’t think I can decide for just one. There was a time when I was wearing mostly flat shoes (e.g. sneakers), but I have rediscovered my love for heels too and wouldn’t want to - and couldn’t - decide for only one.



IN YOUR SUITCASE YOU ALWAYS CARRY ... SHOES TO TRAVEL?

1x sneaker, 1x heels, 1x boots - any trip.

All the trips I go to include so many different events and plans that I always pack at least those three kinds of shoes, and wear slippers or sandals on the trip (if it’s in the summer or to a summer destination). There might mostly be more though…

I can never do without a pair of sneakers, high heels and boots in my suitcase”.

WE KNOW THAT YOU DO NOT MISS ANY FASHION WEEK, WHAT SHOE STYLES DO YOU USUALLY WEAR TO ENDURE THOSE LONG DAYS?

During Fashion Week it’s never only one pair, but mostly a normal Fashion Week day includes 4-6 outfit changes depending on the event, show, appointment, photo shoot etc., which is why I change the shoes as many times too



WHAT IS YOUR FAVORITE PIECE OF THE UNISA AW19 COLLECTION? TELL US SOMETHING ABOUT YOUR UNISA FAVORITES (THE SHOES YOU HAVE CHOSEN).

I like the colorful selection of different styles, and I really like the collection as a whole, too. There are so many different versions available, and all in a fair value for money.

AN ACCESSORY YOU CANNOT LIVE WITHOUT

If I had to pick just one it would be sunglasses - whether you actually need them for the sun, or to cover up lack of sleep, or as an accessory; they are always useful.

WE KNOW THAT YOU USUALLY TRAVEL TO SPAIN, TO MEDITERRANEAN CITIES (IBIZA, MALLORCA ...). UNISA´S BRAND CLAIM IS “THE MEDITERRANEAN ON YOUR FEET”… DO YOU IDENTIFY YOURSELF WITH THIS CONCEPT TOO?

Absolutely! I love the summer and the Mediterranean Feeling, even in terms of light and summery shoes. My dream is owning a small house somewhere in the south someday, and only wear light summer shoes all year long.

I love summer and the feeling of being by the Mediterranean Sea”.